Brand Love Lab

CASE STUDY

On 34th

When Macy’s set out to reimagine how women dress for modern life, we built the brand that led the way.

BRAND STRATEGY & STORYTELLING

Design with intention, Execute with attention

Before On 34th existed, we listened. Two years of real women, real insights — and a white space impossible to ignore. We built the brand from strategy to assortment, handed it off seamlessly. On 34th didn’t exist. We saw why it should — and made sure it was built to last.

In Real Life

A BRAND INTRODUCTION
REAL WOMEN, REAL REVIEWS

The Products

The launch collection had over 750 SKUs and over 250 unique styles, designed to be easily mixed and matched to create over 1,000 outfits. Prices range from $18.50 to $299.50 and sizing ranges from XXS to 4X and 0 to 26W to the modern woman her run her world, with confidence and joy.

ON 34TH SEQUIN MINI SKIRT
ON 34TH WIDE LEG DENIM
ON 34TH FLORAL DRESS
ON 34TH CABLE SWEATER AND TROUSER
ON 34TH CASHMERE CREW SWEATER
ON 34TH TIERED TULLE SKIRT
ON 34TH CARRY ALL TOTE
ON 34TH LAYERED NECKLACE
ON 34TH HANDBAG
ON 34TH LEATHER BELT
ON 34TH CARGO DENIM
ON 34TH FLARE PONTE PANT