CASE STUDY
NBA x Marvel
For the super fan
We saw the connection before anyone else did — Spider-Man meets the NBA, exclusively for Macy’s, for the most iconic shopping moment of the year. We brought the vision, connected the partners, and built a world where retro basketball meets John Romita Sr.’s iconic Spider-Man artwork — a head-to-toe homage for the superfan who deserves nothing less.
The Experience
The Products
The collection was built from the inside out — anchored in apparel and extending across accessories, wall art, water bottles, and beyond. We handled everything from assortment strategy to product design, technical approvals, packaging, and vendor coordination. A full fan world, built with intention.
