CASE STUDY
Mode of One
The power of style
Macy’s came to us with a vision — a brand for their style-forward man. We came back with a world. We led the research, defined the positioning, and named the brand — Mode of One — in partnership with Kingston Agency. From casual to event-ready, we built a complete menswear identity rooted in how modern men actually think about style, confidence, and self-expression. Then we handed the team everything they needed to carry it forward.
Brand Expression in IRL
The Products
We built the blueprint — and the Macy’s team brought it to life. The brand book gave them everything: category architecture, color and pattern direction, styling principles, and a clear vision for how Mode of One should show up in store and online. The launch collection was the proof. From product assortment to styling, every decision was a perfect expression for the man who loves style as self expression.
