CASE STUDY
Macy’s Flower Show
Vision to Execution
The Macy’s Flower Show is one the most iconic spring retail moments — and we saw an opportunity no one had seized yet. We pitched the concept of a signature Flower Show shop, and for the past three years, we’ve brought it to life. Our team developed the full creative vision, signature storytelling, and original print and pattern work. This year centered around United We Bloom, a hand-painted celebration of every state flower. The Macy’s team ran with the ideas, and even wrapped the building in the our patterns.
The Experience
The Products
The collection was designed to let shoppers take the experience home. Tote bags, hats, apparel, candles, notebooks, puzzles, chocolates, keychains, and more — every category chosen to extend the magic of the moment. We worked end-to-end with Macy’s preferred vendors, handling all product development, pattern, packaging, and approvals. The result: a shop as considered and beautiful as the event it celebrates.
