CASE STUDY
Kacey Musgraves x Lee Jeans for Walmart
Speed and vision of Kacey Lee
Kacey Musgraves was launching a new album alongside an exclusive apparel collection with Walmart, and we were honored to be her creative partner. The clock was ticking. In less than sixteen weeks, we went from concept to ready to book the assortment. We sat with Kacey in person, made sure every detail reflected her world. The result: a signature collection, an on-time launch, and a very proud Kacey.
Middle of Nowhere
The Products
The collection was built to live fully in Kacey’s world — from denim and swim to apparel, accessories, bags, hats, and even pet apparel. We concepted, designed, developed, and approved a full collection with Lee Jeans — from fabric selection, fit, to signature graphics, and hangtags end-to-end with Walmart’s trusted vendors. Every category chosen with attention. Every detail unmistakably hers.
