Brand Love Lab

CASE STUDY

Macy’s X Disney
Parade Shop

We sparked something new between Disney and Macy’s — a multi-year partnership built around beautiful product, iconic moments, and an elevated shop worth celebrating.

PARTNERSHIPS

Magic brought to life

The Macy’s Thanksgiving Day Parade is one of the most watched moments in American culture. When we brought Disney and Macy’s together in a way they’d never been before, we didn’t just build a shop — we orchestrated a whole moment. A multi year project, a debut Minnie Mouse balloon. an exclusive collections to shop, one iconic partnership.

An incredible partnership

OUR MATCHMAKING BETWEEN DISNEY & MACY’S RESULTED IN A NEW PARADE BALLOON, MINNIE MOUSE.
WE FACILITATED A PARTNERSHIP WITH LEGENDARY DISNEY ARTIST, JEFF SHELLEY, CREATED 1ST OF IT’S KIND ARTWORK COMMISSION FOR THE PARADE.
JEFF SHELLEY WAS THE FIRST CALL FOR NEW MICKEY ART. HE IS A MASTER OF MICKEY, AND WE WERE HONORED HE WAS PART OF THE COLLABORATION

The Products

We curated an elevated roster of brand partners including Citizen, Kate Spade, MAC Cosmetics, BaubleBar, Super Smalls,, Funko, Swarovski, and more — connecting Disney’s creative and IP across color palette and collection with intention and precision. From apparel and fine jewelry to handbags, tabletop, ornaments, and home décor. Every category was chosen to delight, every product worthy of the moment.

MINNIE & DAISY FASHION DOLL
MINNIE & DAISY FASHION DOLL
MINNIE & DAISY FASHION DOLL
LOUNGEFLY DISNEY PARADE BAG
LOUNGEFLY DISNEY PARADE BAG
BAUBLEBAR KEYCHAINS
KATE SPADE MINNIE BAG AND WALLET
FUNKO MINNIE
DISNEY PARADE SNOWGLOBE
CITIZEN MICKEY MOUSE WATCH
MINNE MOUSE DRESS
MICKEY AND MINNIE ORNAMENT
MAC MINNIE MOUSE LIPSTICK
MICKEY MOUSE BASEBALL HAT