CASE STUDY

Super Smalls

A founder had a vision for something that didn’t exist yet — jewelry for kids as beautiful as the real thing. We built the development engine behind it.

DESIGN STUDIO

Product Development Experts

Super Smalls was born from a simple but powerful idea — kids deserve jewelry as beautiful as mom’s. When founder Maria Dueñas Jacobs was ready to take that idea from vision to reality, she reached out to us. We helped her bring the vision to reality, share expertise, expand the category, and build the operational foundation — from product development to manufacturing and factory selection. The result: a brand that launched with six SKUs, sold out by Christmas, and hasn’t stopped since.

From the beginning

IT STARTED WITH SIX SKUS AND THE JOY OF SPARKLE

AND WAS RECOGNIZED AS ONE OF OPRAH’S FAVORITE THINGS

The Products

Super Smalls is more than a product line — it was a world. Jewelry, accessories, crafts, dress-up, and seasonal collections, all designed to feel like a luxury and play like a dream. We elevated the quality, built a vendor matrix to support the premium materials, and influenced category expansion. A brand nurtured and released into the world ready to unleash the inner sparkle in kids.