CASE STUDY
Beautiful by Drew Barrymore
Building in Partnership
With Drew as our partner, we imagined and built an entire vision for the Beautiful world—bringing clarity and cohesion to brand principles, product expression, color and art strategy, as well as designing and developing product for multiple years. The result: a day-one sellout of hero products, and critically important to Walmart, a crystal-clear vision. Today, Beautiful is a line that continues to perform, making a very (very) happy Drew.
Vision to Reality
The Products
We design and developed across multiple product categories inclusive of furniture, tabletop, bath, soft goods, hard goods, lighting, and decor.
